How to set up a system that can help you nurture long-term leads.


You just had an excellent call with someone who wants to sell in six months, but how do you make sure you follow up with that person? The answer is a great CRM and lead management system. Every lead is an opportunity to create a new client. Sometimes that lead won’t be ready for months, and other times it might not be for years. You aren’t feeding the business you have today, but you’re fueling the business you’ll have down the road, which is worth the investment. Then how do you nurture these leads and make sure none of them fall through the cracks?


You can watch the full video above or skip to each section using the timestamps provided:


0:00 — Introducing today’s topic


1:22 — You need a system that identifies how urgent a lead is


2:57 — What if they just bought a home?


3:41 — How to treat leads who’ve decided to buy or sell


4:15 — What if they’ve raised their hand


4:50 — How you should handle hot leads


5:27 — You have to pick a CRM


6:26 — Wrapping up


If you have any questions about setting up your CRM or how to sort your leads, call or email me. I would love to help.