Vacancy isn’t just an inconvenience—it’s a financial loss.

Take a rental priced at $4,000/month. That’s $48,000/year if it’s fully rented. But if it sits vacant for just one month, income drops to $44,000. Two months vacant? That’s an $8,000 loss.

Compare that to a $200/month rent reduction—to $3,800/month—which brings in $45,600/year. That’s a $2,400 difference, but far better than losing $8,000 to vacancy.

Right now, we’re seeing more rental inventory and fewer remote workers, which means more competition. If your property is priced above market, it likley won’t rent—and sitting empty will cost more than a modest price adjustment.

The takeaway: Price based on current market conditions, not past rates.